Websites, booking systems & AI receptionists

A smarter customer setup for local businesses.

BaseEdge helps businesses attract attention, convert visitors into enquiries, giving you an edge in managing the customer base more efficiently.

From landing pages and booking systems to AI receptionist setups — everything works together as one simple system.

Example business system on mobile
AI visuals & reels · Landing pages · Booking systems · AI receptionists · WhatsApp & enquiry setup
Recent landing pages

Landing pages designed to convert

Examples of mobile-first pages built to turn interest into enquiries, bookings, or direct contact.These pages are clear and concise and allow potential customers to immediately contact the business or book rather than wade through a company site

Eve's Nails
Beauty / Nails
Eve's Nails

Mobile-first design with instant WhatsApp contact

Urban Hair
Hair Salon
Urban Hair

Clean, elegant layout with fast booking access

Willow & Stone
Hair Salon
Willow & Stone

Simple, refined layout with clear calls to action

What we recommend

The setup we recommend for small businesses

Most small businesses do not need a complicated digital system. They need a practical setup that helps them get noticed, capture enquiries, and respond quickly and effectively when customers are ready to book or make contact. This setup is designed to be quick easy and reliable for anyone to use Below is the process we recommend.

01
Attract

Attention comes first. Short-form content, promotional visuals, AI-assisted reels, and consistent social media posts help put your business in front of more people. The goal here is simple: stay visible, look professional, and give potential customers a reason to click through and find out more. Alot of businesses do not know what to post and do not have the time for photoshoots using an out sourced animation team makes sense when a business is trying to gain traction and attract customers

02
Convert

Once someone is interested, they need a clear next step. We recommend a focused landing page or website that works perfectly on mobile and immediately presents the most important actions — such as WhatsApp, phone call, enquiry form, or booking. This removes friction and helps turn visits into real enquiries.

03
Manage

Once enquiries start coming in, the business needs a better way to handle them. That may mean a booking system like WorkSlot App, a simple collection flow, better contact handling, QR access for returning customers, or an AI receptionist that helps answer questions and capture leads. The aim is not complexity — it is making the business easier to run.

Why this works

Why this works better than a typical small business website

Many small business websites look acceptable on the surface, but they do very little. They are often too broad, too slow, unclear on mobile, or missing a strong next step for the visitor.

A better setup is to guide the customer properly: first catch attention, then send them to one clear page, then make it easy for them to enquire, call, message, or book.

When that system is supported by proper enquiry handling or an AI receptionist, the business becomes easier to run and less dependent on missed calls, manual chasing, or slow replies.

  • Clearer journey from first impression to enquiry
  • Mobile-first pages designed for real customer behaviour
  • Better contact handling through booking links, WhatsApp, forms, or calls
  • AI receptionist options for businesses that miss calls or lose leads
  • A practical system that is easier to manage day to day
AI receptionist

Add an AI receptionist to your website and customer flow

For some businesses, the next step is not just a better website — it is a better way of handling enquiries. An AI receptionist can help answer common questions, respond instantly on your website, capture leads, and reduce missed opportunities when you cannot get to the phone.

We recommend AI receptionist tools for businesses that regularly miss calls, lose leads outside working hours, or spend too much time answering the same types of questions.

Depending on the setup, this can include a website chat assistant, lead capture flow, automated follow-up, and in some cases AI call answering or call routing. The exact tools depend on the type of business and the level of automation needed.

The goal is not to replace the business owner — it is to make sure more enquiries are handled properly, more consistently, and more quickly.

  • Instant website responses, even outside working hours
  • Answers common questions before a customer leaves
  • Captures leads and enquiry details automatically
  • Can support call handling or routing, depending on setup
  • Works alongside your landing page, booking flow, and contact system
WorkSlot App

A simple booking and customer management system for small businesses

For businesses that need more than just a website, WorkSlot App helps turn enquiries into an organised customer flow. It is designed to make bookings, requests, and follow-up easier to manage without adding unnecessary complexity.

We recommend WorkSlot App for service businesses that want a cleaner way to handle customer bookings or pre-orders. Instead of relying only on messages, missed calls, or scattered notes, it gives the business a clearer system to work from.

Customers can use a simple link or QR code to access the booking page, choose a time, and send a request. The business stays in control, while the customer gets a smoother experience.

It works especially well when combined with a landing page, so visitors can move from interest to action without friction.

  • Simple booking or collection setup
  • Easy customer access via link or QR code
  • Helps reduce back-and-forth messaging
  • Keeps the business in control of requests
  • Works alongside landing pages and enquiry flows
AI reels

AI influencer reels and promotional visuals to attract attention

For businesses that want more visibility, we can also help with AI-assisted reels, short-form promotional content, and visual assets designed to stop the scroll and bring more people into your customer journey.

This sits at the very top of the funnel: attention. Before someone lands on a page or sends an enquiry, they usually need a reason to notice the business in the first place. Short-form visuals and reels can help create that first spark of interest.

Depending on the project, this can include animated visuals, AI-assisted scenes, promotional clips, branded content, and scroll-stopping social assets tailored to the style of the business.

For animation-led examples and visual direction, this section can also point visitors towards BaseEdge’s Instagram work.

  • Designed to attract attention on social media
  • Supports the “Attract” stage of the funnel
  • Can be tailored to beauty, service, and local businesses
  • Useful for launches, promotions, and brand visibility
  • Pairs naturally with landing pages and enquiry systems
Packages

Packages for different stages of growth

Some businesses need a simple landing page. Others need booking, AI support, or top-of-funnel social media content. These packages show the kind of setups available, with final pricing depending on the exact brief and tools involved.

Starter landing page
£299 one-off

A focused mobile-first page designed to generate enquiries.

  • Single landing page
  • Mobile-first layout
  • Clear enquiry buttons
  • Fast and focused design
Enquire
Business website
£599 one-off

A more complete site with stronger branding and a fuller customer journey.

  • Multi-section website
  • Stronger branding
  • Better structure and content flow
  • Enquiry-focused setup
Enquire
AI receptionist setup
From £399 + monthly tools

Website chat, lead capture, and AI enquiry handling for businesses that miss leads.

  • AI website chat setup
  • Lead capture flow
  • Enquiry automation
  • Monthly tools discussed per project
Discuss AI setup
AI reels package
From £149 per package

Promotional reels and animated content designed to attract attention.

  • Basic, medium, or high-tier reel packages
  • AI-assisted visuals
  • Social-ready output
  • Best for awareness and launches
Ask about reels
Complete business setup
From £899 + monthly tools

A fuller setup combining landing page, WorkSlot flow, and AI receptionist support.

  • Landing page or website
  • WorkSlot setup
  • AI receptionist setup
  • Joined-up business system
Discuss full setup
Get in touch

Talk to us about your setup

Whether you need a clearer landing page, a better enquiry system, a booking setup, or an AI receptionist solution, we can help you build a setup that is simpler for customers and easier for your business to run.